Jeff Peak – Digital Artist

NFT Boxes

Role: Branding, Art Direction, Motion

NFT Boxes is a long running NFT project founded and led by prominent collector Pranksy in 2021, featuring drops with renowned artists such as Coldie, XCOPY, and the late Alotta Money.

I’ve worked directly with Pranksy to establish the overall look and feel of the entire project. The initial concept for NFTBoxes was sparked by the Pranksy Advent Calender of December 2020, which I also provided the art for the Advent Calendar token. 

Season 1

The web3 space moves quick and back in January 2021 when NFTBoxes launched things were moving very fast. This meant all of the branding and identity for the project had to come together very quickly as well. I only had a few days to establish the look and then implement it into the website and for the tokens that would be distributed by the project. Knowing how quickly things can come together when working in VR, I leaned on sculpting all of the assets in Adobe Medium which allowed me to create hand sculpted assets to utilize in the project.

Season 2 Rebrand

When it came time for season two, Pranksy wanted to switch the look up a bit. With a touch of Basquiat influence, I ended up breaking out cardboard and spray paint to create the textures for the new spinning box.

We also put together a piece that played in Times Square during NFTNYC of 2022.